the very social media girl
Introducing...
overview
01
creating the tiktok queen's brand
Introducing Eloise, the creative force behind The Very Social Media Girl—an exciting and contemporary social media management venture. Eloise sought our expertise when she realized that her brand and website didn't quite capture the essence of the top-tier services she was providing. What was once a do-it-yourself endeavor lacked a cohesive strategy.
We eagerly embraced the challenge and embarked on a journey to transform Eloise's brand into something truly exceptional. Our team crafted a brand identity that exudes sophistication, editorial flair, and an undeniable sense of fashion, all while remaining laser-focused on her unique target audience: ambitious female entrepreneurs eager to harness the power of TikTok for their small businesses.
services:
Brand Strategy
Brand Identity
Web Design
Web Development
photography creative direction
brand strategy
02
brand positioning & strategizing
Following extensive research, insightful conversations with Eloise regarding her business aspirations, and thorough competitor analysis, we uncovered a captivating opportunity within the ever-evolving landscape of social media—a niche that had been gaining momentum: TikTok, a relatively new and dynamic platform.
Leveraging Eloise's remarkable skills in video creation and editing, we steered her brand with laser precision toward TikTok management. In our journey, we discovered that her ideal clients were yearning to establish their presence on this burgeoning platform to fuel the growth of their small businesses. However, the demands of learning a new platform, crafting content, editing, and maintaining a consistent posting schedule were simply overwhelming. That's precisely where Eloise stepped in, offering her expertise and enabling these entrepreneurs to thrive without the burden of managing it all themselves.
brand identity
03
thinking beyond the logo
Revamping the brand to align with this innovative strategy was a thrilling yet demanding task. Our aim was crystal clear: we needed to infuse the brand with youthful vitality and freshness while introducing a touch of timeless sophistication. Drawing inspiration from the world of luxury fashion, where icons like Celine, Hermes, and Balenciaga reign supreme, and merging it with the elegance found in classic editorials like Vogue, we embarked on a journey to create a visual identity that would leave an indelible mark.
Our choice of a chic serif font exudes an air of refined grace and timeless class, perfectly encapsulating the essence of Eloise's brand. In our quest to maintain a sense of classic allure, we decided to forego illustrations and instead harnessed the power of typography to cleverly convey the brand's message. The end result? Eloise's brand now exudes an editorial charm, radiating sophistication, and encapsulating a high-end aura that is truly captivating.
website design
04
building a stylish digital home
When it came to crafting Eloise's website, our primary goal was to provide visitors with a seamless and informative experience. Her existing website was somewhat lacking in essential elements, such as clear calls to action, and it left visitors feeling uncertain about how to navigate it. Our approach involved streamlining the backend processes and translating this efficiency into an engaging and user-friendly website.
We made a deliberate choice to emphasize typography over images in the website's design, maintaining a sleek and minimalist aesthetic that exudes elegance. When it came to showcasing Eloise's portfolio, we recognized that numbers were the key to making a powerful impact. Employing clever design techniques, we skillfully presented her clients' impressive social media insights, all the while upholding a clean and visually pleasing aesthetic that captures the essence of her brand.
before & after
- eloise | the very social media girl
06
MOODEE STUDIO LITERALLY MADE MY DREAMS COME TRUE.
My new website is just INCREDIBLE - everyone that visits it complements it and I feel so proud showing it off. My new branding to go with it is just everything I visioned (without even knowing what what I wanted to start with!) and I’ve since recommended Moodee Studio to everyone I speak to, as I don’t think there’s anyone better for branding or web design, if you’re looking for that sexy, sleek and high-end vibe.
