micki reanne
Introducing...
overview
01
Establishing a high-end brand for an obm
Micki, an OBM who has honed her expertise in the realm of Notion, envisioned a brand that would set her apart as a specialist in luxury services within this niche. Her aspiration was to create a brand that would not only represent the pinnacle of her offerings but also leave an indelible mark in the minds of her clients.
To bring her vision to life, we opted for a unique blend of minimalism and chic elegance. This choice was not arbitrary but a reflection of her commitment to a level of service that goes beyond the ordinary. By incorporating minimalism, we aimed to convey a sense of clarity, focus, and simplicity in her solutions, while infusing chic elegance was a means of encapsulating the notion that her services exude sophistication and refinement.
services:
Brand Strategy
Brand Identity
design collaterals
brand strategy
02
brand positioning & strategizing
Following extensive research, we uncovered a profound need among Micki's clientele: the yearning for clarity. They grappled with the complexities of business organization, sought to elevate the overall client experience, and often found themselves overwhelmed by the myriad of tasks at hand.
To address these challenges, we embarked on a journey to develop tailored brand solutions, each finely tuned to cater to the distinct persona of her dream clients. Our approach was akin to crafting a custom sales path that would guide these clients towards a realm of greater organization and clarity.
From the foundations laid in the sales path, we embarked on the creation of a brand identity that was not just aesthetically pleasing, but a reflection of the transformation Micki's services could bring to her clients' businesses. Every facet of the brand design was meticulously curated to align with her clients' needs and aspirations, ensuring that they would feel not only supported but also inspired to take their businesses to new heights.
brand identity
03
thinking beyond the logo
When crafting the logo, our aim was to strike the perfect balance between minimalism and impact. After customizing the font to perfection, we unveiled a brand mark that exudes an aura of timeless chic and elegance.
Her chosen color palette, carefully selected to evoke trust, clarity, and a sense of luxury, serves as a compelling testament to the attention to detail within the brand. These hues were not merely selected; they were chosen to evoke the very emotions that Micki's clients seek.
In the primary logo, we introduced playful graphic elements, expertly integrated to maintain a seamless and uncluttered aesthetic. The result is a brand identity that speaks volumes in terms of sophistication and cleanliness. This is precisely what Micki's dream clients desire when they embark on their journey to find the clarity they seek.
- micki | micki reanne
04
She was able to bring what I always wanted to life when I couldn't
Working with Hugueth & Moodee Studio was such a dream! She asked me such intricate questions & truly dove deep into what I wanted for me & my brand. She was able to bring what I always wanted to life when I couldn't. She doesn't just bring you a beautiful brand but really matches it to you & brings your vision to life!!
