hiara santos artistry

Introducing...

overview

01

clean & modern take for a makeup artist

For Hiara Santos Artistry, our project was all about crafting a brand that truly spoke to her vibe as a commercial and production makeup artist. We dove into brainstorming sessions, fueled by Hiara's passion and expertise, to cook up a visual identity that felt just right. While the first concept was not her choice, it was my personal favorite which is why I decided to give it it's own spot on my website. Now, with the chosen design in hand, we're gearing up to create a website that'll showcase Hiara's incredible talent and services, giving her online presence the spotlight it deserves in the industry.

services:
Brand Identity
*website coming soon*

brand identity

02

thinking beyond the logo

In crafting the logo for Hiara Santos Artistry, we wanted to capture the essence of her makeup artistry journey in a way that felt modern and approachable. We opted for a typesuit logo, keeping it sleek and stylish, but we didn't stop there. To add a playful twist and reflect the artistic side of makeup, we encircled "Artistry" with a scribble-like circle. This little touch brought a sense of spontaneity and creativity, reminding everyone that makeup is more about embracing imperfections and celebrating individuality than striving for flawless perfection. It was all about giving the brand a vibe that's as unique and captivating as Hiara's own makeup creations.

The result? A logo that's not just a symbol but a reflection of Hiara's personality and passion for her craft. It's modern, it's imperfect, and above all, it's authentically her. With every stroke of the design, we aimed to convey the message that makeup artistry is an art form—one that's all about creativity, expression, and embracing the beauty of imperfection



- hiara santos | hiara santos artistry

03

you did incredible!

I think you did incredible. You took my crazy, all over the place, indecisive thoughts and created something really lovely that I’m super excited about. I cant wait for people to see this!

client's testimonial