cella hair co.
Introducing...
overview
01
a Luxurious Brand Experience for a Hair Salon
For Cella Hair Co., the mission was clear: to develop a brand reflecting innovation, personalized service, and empowerment. From crafting a sophisticated brand identity to designing an immersive website experience, meticulous attention to detail ensured alignment with the salon's ethos. A comprehensive launch strategy, incorporating impactful Instagram posts and targeted email marketing, generated excitement throughout the launch phases. The result is a brand that speaks to the heart and soul of their clients, fostering confidence and empowerment at every touchpoint.
services:
Brand Identity
Email marketing
launch strategy
*website coming soon*
brand identity
02
thinking beyond the logo
In crafting Cella Hair Co.'s brand design, our goal was to strike a harmonious balance between bold modernity and timeless elegance. Drawing inspiration from renowned fashion houses such as Chanel and Balenciaga, we infused the visual identity with a sense of luxury and sophistication. This approach led us to opt for clean lines and geometric shapes, reflected in the minimalist yet impactful logo design. Utilizing a sans-serif typeface conveyed a bold and contemporary aesthetic while ensuring clarity and legibility across all mediums.
Complementing the sleek sans-serif font, we introduced a script font to infuse the brand with a feminine touch and add depth to the visual language. This delicate script font, reminiscent of handwritten elegance, served as a counterpoint to the boldness of the sans-serif typeface. Paired with a refined color palette comprising rich, deep tones and soft, muted shades, the brand design achieved a cohesive and sophisticated look. The result is a visual identity that captures the essence of Cella Hair Co.'s ethos, resonating with its clientele through a perfect blend of bold modernity and timeless elegance.
website design
03
building a stylish digital home
In translating Cella Hair Co.'s brand essence into an engaging online presence, we embraced the flexibility of the Showit platform, opting for a semi-custom approach that merged one of our website templates with the salon's distinct brand identity. Our strategic use of white space emerged as a central design principle, allowing for a clean and uncluttered layout that showcased the salon's services and imagery with utmost clarity. By ensuring ample breathing room around photographs and text, we crafted an immersive user experience that prioritized visual impact while maintaining a sense of simplicity and sophistication.
This emphasis on white space not only enhanced the website's aesthetic appeal but also facilitated improved readability and navigation, catering to users across various devices seamlessly. Visitors encountered a seamless journey through the site, where each element was thoughtfully placed to evoke the salon's commitment to excellence and attention to detail. In summary, our website design for Cella Hair Co. achieved the perfect harmony between form and function, delivering a visually captivating platform that not only engaged users but also elevated the salon's online presence to new heights.
- priscilla | cella hair co.
04
you have out done yourself!
"Hugueth, you have out done yourself! Thank you so much for bringing my brand to life. I love everything!!!!"
