beautiology

Introducing...

overview

01

crafting a standout brand in a crowded market

Allow us to introduce you to Beautiology, an innovative makeup brand that embraces the modern era with a profound mission: to empower women through the art of makeup. When the visionary owner first approached us, she sought a brand that would stand out as distinct, elegant, and thoroughly contemporary. Her initial vision was awash in shades of pink, gold, and even featured a lion emblem. However, our in-depth strategy session revealed a different path.

We discovered that her clients were hungering for a brand with a purpose, one that possessed a unique allure, a touch of edginess, and a clear stand for something meaningful. This revelation led us to craft the vibrant yet enigmatic brand you see today. Regrettably, due to personal circumstances, the client was unable to launch this remarkable creation. However, we remain unwavering in our belief that what we've conjured is a thing of extraordinary beauty, and we are determined to share it with the world in one way or another.

services:
Brand Strategy
Visual Identity
product packaging

brand strategy

02

brand positioning & strategizing

After an extensive journey through market research, a captivating revelation blossomed: Aryona's clients find themselves gracefully navigating a delicate balance, effortlessly harmonizing the demands of their thriving businesses and nurturing family lives. They are faced with the exquisite challenge of maintaining impeccable control over their business operations, all while embracing the art of delegation with grace and poise.

What they yearn for is not merely a professional assistant, but a steadfast confidante, a cherished friend. They long for someone who can offer the reassuring embrace that assures them that everything is sailing smoothly and tasks are flawlessly executed. Simultaneously, they desire a gentle guiding hand, a trusted companion to gently steer them away from taking on too much, thereby lightening their load.For these remarkable clients, life has entered a phase where personal needs often humbly step aside, with family and business forever occupying the sacred forefront of their priorities.

brand identity

03

thinking beyond the logo

Our client had a unique challenge: they wanted to appeal to a younger market without appearing too juvenile. To tackle this, we embarked on a creative journey to craft a brand that was vibrant and edgy, striking a balance that would resonate with their audience.

Color played a pivotal role in our strategy. While we embraced a lively and colorful palette, we introduced bold blocks of black to add sophistication and maturity to the overall look.

When it came to the logo, we wanted it to seamlessly encapsulate this dynamic vibe. We experimented with a range of funky fonts and, after some careful customization, we uncovered the perfect fit. The end result was an all-encompassing logo that beautifully conveyed the essence and message of the brand, embodying its vibrant spirit and edgy appeal.