amber mae photography

Introducing...

overview

01

CREATING A BRAND AROUND HEARTFELT MOMENTS

Amber Mae Photography craved a brand that spoke to the soul. We ditched the bland and embraced the bold, diving deep into her creative core to craft a brand that sizzles with her edgy spirit. The result is a brand that speaks to the heart and soul of her clients during one of their most important days, their wedding day.

services:
Brand Strategy
Brand Identity
website coming soon

brand strategy

02

brand positioning & strategizing

To truly encapsulate Amber Mae Photography's essence, we embarked on a comprehensive brand strategy. I meticulously dissected client personas, uncovering not just demographics, but their deepest desires and aspirations for their wedding day. This in-depth understanding fueled the creation of detailed client personas, serving as the foundation for a differentiated brand positioning.

I mapped every step of the client journey, crafting a seamless path that mirrored Amber's personal touch and fostered trust and excitement at every touchpoint. This comprehensive brand strategy wasn't just about aesthetics; it was about creating an authentic brand experience that resonates with her dream clients.

brand identity

03

thinking beyond the logo

After meticulously outlining Amber's brand strategy, I embarked on a journey to translate it into a vibrant brand identity that honored her unique essence. Collaborating closely with a local tattoo artist, @ks.tattoos, we brought her illustrative visions to life, infusing her brand with layers of symbolism that held profound meaning to her. Drawing inspiration from earthy tones, I curated a palette that reflected the natural ethos of her brand. At the heart of her visual identity stood her cherished pet rabbit, Jack, immortalized as the emblem of her logo.

In addition to the logo, I meticulously crafted a collection of brand marks that echoed Amber's personality and narrative. Each mark was imbued with its own story, seamlessly integrated into the overall brand identity to add depth and versatility. By intertwining Amber's profound symbolism with captivating design elements, I created a brand identity that resonated deeply with her audience. It was a harmonious blend of personal storytelling, artistic expression, and strategic design, ensuring that every aspect of Amber's brand served to captivate and connect with her ideal clientele.