Seriously, who? Without this info (aka your dream client) you’re working blindly! Make the effort to define who your dream client is. This way you’ll be able to use images that appeal to them, words that capture their attention & resolve problems they have.
Imagine this: Your dream client is on your website, they read your clear *af* brand message and said ‘YES! I NEED TO HIRE THEM’, only to find themselves confused on what to do next. A Call To Action button makes it clear to your dream client what they need to do to hire you. Whether it’s Book Now, Shop Here, Get It Now, etc. make sure you have one at the very top of your homepage.
Maybe they’re not totally ready to hire you yet, that’s ok because you have a freebie to entice them to sign up to your email list where you’ll nurture the f*ck out of them until they become a paying client. Make a freebie that relates your business & will give your dream client results before they even invest into you. Leave them with the impression of “wow, her freebie changed my business – imagine what she could do if I paid her!”.
I have to say it. Stay on brand! Don’t steer away from your colors, fonts & patterns. I mean if you’re not a designer, you shouldn’t be building a website yourself. But if you find yourself going down that rabbit hole, just please do me the favor and stick to your branding. The last thing you want is for your dream client to see an evolution of your brand from the top of your homepage to the end.
A really small detail that gets overseen often is linking your social media to your website. Whether it’s the header, the footer or a feed of your Instagram, make sure your dream client can get your social media. Again, if they’re not ready to invest in you yet, you want to give them the chance to see what you have to offer!
I can’t sugarcoat this for you, a website with not strategy is a sh*tty one. So get to strategizing girl!